I have always been scornful of the franchising of America.  It’s like everywhere you go, in Anycity, USA, there they are, laid out in similar form in strip malls from Centennial, Colorado to Jacksonville, Florida.  Recently I’ve been studying the franchise business model.   With a heavy heart.  We’ve had career changes that have caused us to investigate other business choices and that has included the franchise.

Years of a rather snob-like disdain of the Applebees, KFCs, Blockbusters, The Great Frame-Ups of the world,  I’ve found myself in the position of really looking at these models trying to find ‘something’ that I could actually align myself with and not feel totally embarassed.  Sure, the franchisors fall all over themselves to sell you on the idea, the “territory”, the support. You then get to “own your own business” but you are tied to the blueprint they have developed – which leaves one little room for creativity but if you aren’t an inherently creative person (and I’m not) could be useful…but still.  Our country is pockmarked with stores and restaurants that have no individuality or personality, which is why I like to support the truly independent business.
I’m lucky enough to live in a town that has a true town center: a place with personally owned restaurants, hip niche shops and an independent bookstore.  Now I will admit to spending hours in various Barnes and Nobles and Borders, but there is nothing like a real, independent bookstore.  It’s true they cannot offer the hardcover discounts of the ‘big box’ booksellers but come on, the personality of the independent can really be a treasure in a community.
We came ‘this close’ to moving forward on a certain tutoring franchise but I’m quite relieved that we decided not to.  I’m reasonably sure that this tutoring center has value to the students who attend…but it’s not for me.
But that leaves the major question:  what IS for me??  I’m only getting older yet I still yearn for success and still believe the future is ahead of me.  Some people my age might be feeling age discrimination and while my birthday is tomorrow, I refuse to be constrained by the age thing.  My heart’s passion are things that aren’t wealth-making.  HELP.

A fun time at one of my favorite places…the neighborhood bookstore. Yes, we have one of those old fashioned, independent, neighborhood storefront bookstores.  It’s the Bookmark in Atlantic Beach, Florida.  My daughter and I went to meet three smart young authors who pen novels for young women. They were making a stop on a promo tour for a new novel they’d written collaboratively.  Oh, to be one of them!  I’d settle for owning the bookstore but sadly, it’s not for sale. So, third choice, only choice, really, I showed up, sat in the first seat, daughter in tow, and shelled out about $42 for the privilege of owning signed copies of each of their individually authored novels for the teen set.  Of course they appeal to me as well.  Why not?   

Interesting women with interesting lives.  Is my own life interesting to anyone other than me?  Could I walk in to a venue and talk about something that would compel people to come in to see me?  I’d like to think I did that, last Fall, at the East Meets West Conference (China adoption theme).  It was fun to hold forth on a topic I consider myself to be an expert in, but as in everything, the internal politics of it all shadowed me throughout the event. But it doesn’t really matter; what mattered was that I did it, people came, listened, asked questions and I was as easy and comfortable with that audience as these three authors today were, with theirs.
My daughter and I had a good time.  Thanks to The Bookmark for being the type of shop we sorely need in this country today:  NOT a franchise!
Jeannie
The 4th Street Beach Access Literary Review

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